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MICHAEL MASEN
Pampers Mommy Memory Match Sweepstakes
Channeling my six years of working in childcare, I directed users through this promotion's flow while taking time to stop and appreciate all the fun of the experience. As the name bears witness, a memory match game was a main feature of this promotion. Both the prizes and game experience served to make the busy routines of caring for a little one easier. The copy? Some fun and positive reinforcement would go great with these prizes!