Lenovo & ESPN

From a copy perspective, Lenovo is a proud supporter of clean, technical copy to buttress their impeccably sleek and efficient machines. However, throw in a fantasy football show featured on the Onion and you have a blended copy smoothie that is tangy with a smack of essential vitamins and minerals. This particular promotion was considerably more complex in the crafting of its copy. The client wanted engaging copy that was also slightly cryptic. Users were directed to access the promotion through a hidden URL displayed during a show, details about the grand prize were omitted for as long as possible, and the promotion had several phases.

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