/
1
2
3
4
·
·
·
·
MICHAEL MASEN
Yahoo! Fantasy Football
Being among the top 10 most visited websites, Yahoo! stands as a giant in the online realm. Add Fantasy Football and a genre-defining video game and you've got yourself an enormous stage with a particularly spirited target audience. For this promotion, I crafted copy to reflect the competitive nature of fantasy football and gaming, as well as the fun inherent in both.